Happy New Year. In starting the new year, I thought we should take a look at digital and content marketing trends for 2020. These trends were gathered across many relevant sources on the internet. Where possible, links are given for actual data.
Things to do for your Blog in 2020
With the ever-changing landscape of blogging and website building, there are a few suggestions for you to do in the early days of 2020.
Join a paid mastermind
Masterminds are great for helping you with accountability, but make sure your selected mastermind is more than just that. Masterminds are generally priced from $25 – $1,000 per month. A good mastermind will include video group conferences that allow a small group of people to gather and ask questions, learn more about a subject, and generally provide accountability. Your mastermind should also include training of some kind.
We provide just a mastermind (well, coming really really soon, anyway). You can read all about it and sign up for the waiting list at Fairy Blogmother Masterminds.
Spend time on your site daily
According to Ashley Berman Hale, Director of Technical SEO Consulting, Deepcrawl, you should “Spend time on your site every day, preferably on mobile and on a slow network. Spend time in your data, there are stories there waiting for you to unravel them. Remember there are humans behind every algorithm, tool, and mistake. Scream into the void when you need to. And be good for goodness’ sake!“
I also think you should spend time writing. Just writing. Not creating a start to finish blog post, but just writing. Try to write at least 500 words a day on something. Later, when you’re ready to create a blog post, you’ll have several snippets to choose from, many interlocking together.
Blogging Trends for 2020
If your site does not already have a blog, there is evidence that suggests that Marketers who prioritize blogging efforts are more likely to see positive ROI results (Hubspot 2019). In addition, adding a blog to your website can increase its chances of ranking in Search Engines by 434%, according to Blue Corona Marketing, 2019.
One of the biggest changes this year is Organic Traffic. If you’ve noticed a huge dip in your traffic lately, check out our blog post What Happened to my Traffic. Still, you have to keep trying. There are some tips and tricks in that article that may help.
Business to Business (B2B) vs Business to Consumer (B2C)
According to hubspot.com, “B2B will outgrow B2C sales in 2020.” Does that mean there will be zero B2C sales? Absolutely not. It means that B2B sales are on the rise. That’s awesome for those of us in the B2B sales business. If you’re not, it is still fine. We’ve been behind for years, so it’s about time we try to catch up!
According to Blue Corona Marketing, 50% of B2B search queries today are made on smartphones, and this is expected to grow to 70% this year. (Blue Corona Marketing, 2019)
Podcasting and Podcast Trends for 2020
Hubspot is the place to get most data, but for Podcasting, I’d also check out Buzzsprout. Not only does Buzzsprout product an overall Podcast Stats trends, you can also view your own stats using Buzzsprout and they’re pretty detailed. If you don’t already use Buzzsprout for your podcast, check them out at Buzzsprout.
Buzzsprout has indicated that by 2022 it is estimated that podcast listening will grow to 132 million people in the United States. Wow. That’s a lot of folks!
A few podcast stats:
Google says they have indexed over two million podcasts. (Buzzsprout, 2019)
In 2019, Podcast consumers listen to an average of seven podcast shows per week. That’s up 40% since 2017. (Buzzsprout, 2019)
Buzzsprout also shows the top podcasting topics and genres in 2019 are Kids and Family. Keep in mind this is ALWAYS behind Music (61.1m) and TV & Movies (60.5m). Here is a chart that shows the top genres, provided by Buzzsprout.
Podcasting is still viable and exploding in 2020. If you don’t already have one, consider starting one if your genre fits. I can think of a podcast for just about every genre, can you? This is something you can also discuss in our Fairy BlogMother Masterminds. You can sign up for the Wait List and learn more at Fairy BlogMother Masterminds.
Podcasts are also going to be shorter in length. Optimizing your shorter podcasts and providing SEO for them will become a huge thing this year. Snippets are even suggested in some cases. According to Aja Frost, Hubspot, you should start thinking about your SEO for podcasts now. (Aja Frost, Hubspot, 2020). Be an early adapter. Might get you to the first page!
Video and Video Trends for 2020
YouTube. While there are many other video sites out there, YouTube appears to be the most utilized.
Other video trends are:
- Video-first platforms (TikTok, Lasso, and byte)
- Segmented video formatting – videos optimized for each platform, Facebook, Pinterest, mobile devices, YouTube
- Video production in-house
- Videos communicated to segmented markets – think long-tail keyword targeting
- Embedding video – instead of sending users to other platforms, embed your videos on your own website
- More one-on-one communication – smartphone direct videos like FaceTime, using Loom, and other such communication.
Social Media Trends for 2020
According to Social Media Today, there are 6 key social media trends to watch. Included are:
- Growth of influencer marketing
- Shopping on Social Media
- Augmented Reality will become mainstream
- Improved Customer Service
In addition, Instagram will remove “Likes”. I also expect Video content to dominate all social media, based on the research I’ve done.
eMail Marketing Trends for 2020
According to research gathered, I found the following trends to be set for eMail Marketing in 2020.
It’s time to think about smartphones. More and more we are using smartphones for everything. Consider mobile when writing emails. Is your text too small? Are there too many graphics?
Consider Accelerated Mobile pages (AMPs) and the increase in SMS. Try to use a “mobile-first” web design.
Less is sometimes more when you consider email copy and design. Years ago, bloggers could just throw stuff out there and it would stick. Now, we need to be more focused on our content. Even our emails. Don’t be too lengthy. If it seems long, send part of it next week or the next time you send emails out. I do submit one exception, though. Let’s not get too focused and write stuff that isn’t yourself. Trying to sound too concise if that isn’t your “voice”.
Artificial Intelligence is a new wave coming through. Don’t be afraid. AI isn’t that scary. In this case, AI is things like automation and processes. Think about things like segmentation, workflows, optimization of subject lines and personalization, frequency and send times to name a few.
Email marketing is here to stay.
Google, BERT, and SEO
BERT and user-focused intent will be the biggest trend in 2020. You should reassess your user access points to search and align your content with that. For more information, see our article on “What Happened to My Traffic“.
Link Building Trends for 2020
Link Building will survive all of Google’s 2020 Algorithm updates, according to Base Search Marketing, But this does mean a different type of focus.
Focus on “Three types of journalistic writing“:
- Planned editorial (e.g., Black Friday, Valentine’s Day)
- Planned reactive editorial: Features written…that ties to a seasonal event or theme
- Reactive editorial: Features written in the here and now that are unplanned
(Shannon McGuirk, Head of PR and Content, Aira Digital, 2020)
Link building will also be more about brand building. (Carrie Rose, Rise at Seven, 2020). Keep in mind, by trying to be visible in all the things (ads, lists, knowledge graphs, etc.), you are building a brand. Customers are also getting smarter. “The more they trust you, the more they are willing to share your content (links)…” (Casie Gillette, KoMarketing, 2020)
So get your stuff out there! Share! Build Backlinks!
This is not a new term, but fairly new to most bloggers. Structured data basically means high-quality content that is structured in a way that helps search engines understand how each element relates to other elements and other pages on a website. Whew. That was a mouthful. But what does it mean?
In my younger life (much older, probably 25-30 years younger) I was a Database Queen. I could design and implement regular, structured, or even data warehouse databases. (Shout out to Randy Hirsch on Facebook! Remember those days?) Those were the days. So when I think about “structured data” that’s where my mind goes.
In a sense, that is exactly the same kind of thing this is talking about. How your content relates to other content on your site, other bloggers’ content, and other pages in general on your website, as well as outside your website. You want to be found by your customers in any channel on the web (ads, lists, knowledge graphs, etc.) as well as other social media (Facebook, Instagram, Pinterest), with your BRAND (see where we’re going here?).
Think of it this way. You have a piece of content on… SEO Trends. Done correctly, using structured data methodology, this content will be able to be published on any machine or device (iPad, iPhone, laptop, etc.), search engine, voice assistant, chatbot, social media, with context to provide your customers info at any time.
In order to provide this, you’ll need a structured data plug-in to help. Make sure you fill out all the pieces. I think RankMath includes this in their plug-in.
And Last, but not least…
It’s all about the customer. Think of how the customer would search for your product or information. Think of the WAY they would search as well as the DEVICE they may use. Think of the genre of your customers as well.
Bottom line, ask them. If you are a brick and mortar business, sit down with some of your customers. Have tea with them. Set aside an afternoon or so to have an honest conversation about how they view your business.
That’s a little more difficult for online business, but not really. In the days of video chats, it can be done. There are several ways:
- Do a survey in a Facebook group
- Do an online or email survey of your subscribers
- Invite your subscribers to an open forum video chat like a webinar
- Invite a smaller group of individuals, like a beta group, to a video chat like Zoom.
- Have a webinar that’s fun, like “Tea with Annie” or like a friend of mine does, Tammy Whitten of Women Managing Stress does some fun videos occasionally dressed like Maleficent (with the hat, at least). She’s hilarious. Sign up for her encouraging emails.
Don’t worry if you don’t do all the things that are talked about in this article. I doubt any of us does at this point. What I plan to do, besides talking about it in my masterminds, is simply pick one. Just one. Then follow that direction.
Questions or comments? You can always reach out. All my social media stuff is listed below.
Until Next Time, Happy Blogging!
Your Fairy Blogmother
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