Are you afraid of being disapproved for Google Adsense? Have you heard all the horror stories about trying over and over again to gain approval? It’s really not that difficult. I’ve come up with 10 Easy Steps for Adsense Approval that will help you.
So, understand that you will need to meet or exceed ALL 10 steps to get approved. If not, Google will not give you Adsense approval, so don’t try to circumvent the system by only meeting or exceeding a few.
Step 1: Must be at least 18 years old
There is really no way around this. You cannot legally (in the US) enter into a contract unless you are at least 18 years old. Don’t try to fake it either, it won’t work.
Step 2: No Prohibited Content
Google has strict rules for what constitutes forbidden content. If you are ever disapproved or receive a policy violation, even if unintentional, look here to see if any of your content matches any of the following. Here they are in a nutshell (paraphrased):
You can’t put Google Ads on pages that contain pornographic content or have Google search boxes for Adsense on pornographic content. You can view detailed written examples of adult content at Google’s Adult Content Policy. And, of course, I found humor in the fact Google has written examples in detail for some reason. Google gives descriptions of all things adult content.
Adult Themes in Family Content
Google calls this sites that appear to be appropriate for a general audience, but contain adult themes, including sex, violence, vulgarity, or other distasteful depictions of children or popular children’s characters, that are unsuitable for a general audience.
Dangerous or derogatory content
If you have a page that contains content that threatens or advocates for physical or mental harm of yourself or others, harasses, intimidates or bullies an individual or group, you will not be approved. If your content incites hatred, promotes discrimination, or disparages an individual or group based on race, ethnic original, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other systemic discrimination or marginalization, you will not be approved..
Recreational Drugs and Drug-Related Content
This includes all recreational drugs, and paraphernalia, or forums to exchange tips or recommendations on drug use. Be very careful here. The newest craze is all about CBD. This could easily get you banned.
Online sale or promotion of irresponsible alcohol consumption. Recipe makers may want to be careful here.
Promotion of Tobacco and tobacco-related products. Although Google does not specifically mention e-cigarettes, I would be cautious.
Online casinos or bookmakers, lottery tickets, scratch card purchases, online sports betting, or an aggregator or affiliate site that promotes online gambling pages are all prohibited.
Online sale of prescriptions are prohibited. Sale of unapproved pharmaceuticals and supplements, herbal and dietary supplements, or products with names that are confusingly similar to unapproved pharmaceutical or supplement or controlled substance. CBD probably also fits here.
Hacking and cracking Content
No ads may be placed on pages that promote any form of hacking or cracking, in other words, providing users with instructions or equipment that tampers with or provides unauthorized access to software, servers, or websites. So, it may sound like a really cool tool that you want to promote, just know what you are promoting.
Pages That Offer Compensation Programs
In other words, pay per click. Any page that promotes or promises payment or incentives to users who click on ads, surf the web, read emails or performs other similar tasks is a no-no.
Google describes these as not acceptable:
- Enticing users to engage with content under false or unclear pretenses
- “Phishing” for users’ information
- Promotion of content, products, or services using false, dishonest, or deceptive claims (e.g. “Get Rich Quick” schemes)
- Impersonating Google products
- Falsely implying having an affiliation with, or endorsement by, another individual, organization, product, or service
- Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself
Really? I can’t believe they actually have to have a policy for this. Who would WANT to see this stuff:
- Content containing gruesome, graphic or disgusting accounts or imagery (e.g., blood, guts, gore, sexual fluids, human or animal waste, crime scene or accident photos)
- Content depicting acts of violence (e.g., accounts or images of shootings, explosions, or bombings; execution videos; violent acts committed against animals)
- Content with significant obscene or profane language (swear or curse words)
So, be careful with the last one. Swear words are a no-no if your website is for a general audience. This, too, can easily get you on the no-no list. Surely we can find words that are equivalent to or better without swearing.
No sale, promotion, or instructional videos, of anything that is construed as a weapon. Specifically, items such as handguns, rifles, shotguns, hunting guns, functioning antique guns, airsoft guns, paintball guns, or even bb guns. In addition, items such as 3D printed guns, gun parts, ammunition, clips, silencers, belts, stocks, conversion kits, grips, scopes and sites, guides, software or equipment for 3D printing of guns or gun parts are also prohibited.
And finally, explosives, mail bombs, chemical bombs or fireworks, firecrackers and grenades, throwing stars, brass knuckles, peppers spray, switchblades, fighting knives, sword-canes, ballsongs, military knives, push daggers, throwing axes or anything that could be construed to be a weapon, can injure an opponent in sport, self-defense, or combat are prohibited.
Content that Enables Dishonest Behavior
You will not receive Adsense approval for any content promoting fake or false documents, identities, distribution of term papers and paper-writing or exam-taking services, information or products for passing drug tests, or any other fraudulent activity.
Adsense cannot display on webpages that offer for sale or promote the sale of counterfeit goods, underage, non-consensual, or illegal sex acts.
Step 3: Self-Hosted Site
You must have a self-hosted site with a .com address. It does not have to be a WordPress account, but it must have a .com address.
Step 4: Name and Email Address
Your name and email address must be present someone visible on the site. You will usually find this information in the footer, but as long as it is visible, it is acceptable.
Step 5: Blog Design Acceptable to Ads
Your blog design must be able to accept ads. For example, do not use a Gallery of pictures as your blog design. You may have a gallery, but you cannot place Google Adsense on that page, so be careful.
Step 6: More Than Just Ads
In the same vein as being acceptable to ads, your blog must consist of more than just a collection of affiliates and ads. There must be content.
Step 7: Minimum of 10 Unique Posts
I recommend a minimum of 10 unique posts, with more than 800 words each, completely SEO qualified. These posts should be fully researched, with links as appropriate, the keyword in the Title, with a featured image. Consider these your evergreen posts. Posts that can weather the storm no matter the season.
Step 8: About Page
For steps 8, 9, and 10, there are many templates available. I highly recommend Kara Fidd’s Complete Blogger Toolkit.
Your About Page must contain a minimum of one paragraph about you and why you are writing your blog. In addition, it should have your picture. You will not get Adsense approval without an About page.
Step 9: Contact Page
You will automatically get disapproved with a contact page. Google (and other brands) wants a way to contact you. It’s a simple page that is usually included in most themes. You simply need to give them your name, an email address. You CAN include a mailing address and phone number if you want, but it is not required.
Step 10: Privacy/Disclaimer Page
Be careful not to just use the template itself. You will need to add in any relevant disclosures for any affiliates you may have. For example, Amazon is very specific about what must be included as is Google Adsense. When I was applying for Google Adsense, I simply said that in the future, I would be using Google Adsense and put in the relevant language. Then, once I was approved, I removed the “In the Future”.
Also don’t forget to include the information about Google Analytics, if you use them. It is very important that what data you collect and why you collect it is stated. It doesn’t have to be fancy lawyer language, just plain and descriptive. You will not get Adsense approval without a Privacy Page.
Following ALL the things listed above WILL get you approved for Google Adsense. Once approved, you have to ensure you are not publishing any content that could be construed against the rules. If you ever get a warning or suspended, check these steps again to see where you may have gone wrong.
I’ve created a simple checklist for you to download and print to help you with this process. You can download it by signing up for our Resource Library Below. If you have already signed up, simply go to Resource Library and enter the password.
Until Next Time, Happy Blogging!
Your Fairy Blogmother
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