Are you afraid of being disapproved for Google Adsense? Have you heard all the horror stories about trying over and over again to gain approval? It’s really not that difficult. I’ve come up with 10 Easy Steps for Adsense Approval that will help you. So, understand that you will need to meet or exceed ALL 10 steps to get approved. If not, Google will not give you Adsense approval, so don’t try to circumvent the system by only meeting or exceeding a few.
Step 1: Must be at least 18 years oldThere is really no way around this. You cannot legally (in the US) enter into a contract unless you are at least 18 years old. Don’t try to fake it either, it won’t work.
Step 2: No Prohibited ContentGoogle has strict rules for what constitutes forbidden content. If you are ever disapproved or receive a policy violation, even if unintentional, look here to see if any of your content matches any of the following. Here they are in a nutshell (paraphrased):
Adult ContentYou can’t put Google Ads on pages that contain pornographic content or have Google search boxes for Adsense on pornographic content. You can view detailed written examples of adult content at Google’s Adult Content Policy. And, of course, I found humor in the fact Google has written examples in detail for some reason. Google gives descriptions of all things adult content.
Adult Themes in Family ContentGoogle calls this sites that appear to be appropriate for a general audience, but contain adult themes, including sex, violence, vulgarity, or other distasteful depictions of children or popular children’s characters, that are unsuitable for a general audience.
Dangerous or derogatory contentIf you have a page that contains content that threatens or advocates for physical or mental harm of yourself or others, harasses, intimidates or bullies an individual or group, you will not be approved. If your content incites hatred, promotes discrimination, or disparages an individual or group based on race, ethnic original, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or any other systemic discrimination or marginalization, you will not be approved..
Recreational Drugs and Drug-Related ContentThis includes all recreational drugs, and paraphernalia, or forums to exchange tips or recommendations on drug use. Be very careful here. The newest craze is all about CBD. This could easily get you banned.
Alcohol-Related ContentOnline sale or promotion of irresponsible alcohol consumption. Recipe makers may want to be careful here.
Tobacco-Related ContentPromotion of Tobacco and tobacco-related products. Although Google does not specifically mention e-cigarettes, I would be cautious.
Online casinos or bookmakers, lottery tickets, scratch card purchases, online sports betting, or an aggregator or affiliate site that promotes online gambling pages are all prohibited.
Healthcare-Related ContentOnline sale of prescriptions are prohibited. Sale of unapproved pharmaceuticals and supplements, herbal and dietary supplements, or products with names that are confusingly similar to unapproved pharmaceutical or supplement or controlled substance. CBD probably also fits here.
Hacking and cracking ContentNo ads may be placed on pages that promote any form of hacking or cracking, in other words, providing users with instructions or equipment that tampers with or provides unauthorized access to software, servers, or websites. So, it may sound like a really cool tool that you want to promote, just know what you are promoting.
Pages That Offer Compensation ProgramsIn other words, pay per click. Any page that promotes or promises payment or incentives to users who click on ads, surf the web, read emails or performs other similar tasks is a no-no.
Misrepresentative ContentGoogle describes these as not acceptable:
- Enticing users to engage with content under false or unclear pretenses
- “Phishing” for users’ information
- Promotion of content, products, or services using false, dishonest, or deceptive claims (e.g. “Get Rich Quick” schemes)
- Impersonating Google products
- Falsely implying having an affiliation with, or endorsement by, another individual, organization, product, or service
- Directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself
Shocking ContentReally? I can’t believe they actually have to have a policy for this. Who would WANT to see this stuff:
- Content containing gruesome, graphic or disgusting accounts or imagery (e.g., blood, guts, gore, sexual fluids, human or animal waste, crime scene or accident photos)
- Content depicting acts of violence (e.g., accounts or images of shootings, explosions, or bombings; execution videos; violent acts committed against animals)
- Content with significant obscene or profane language (swear or curse words)